How do you currently measure the success of your social posts? A quick peruse of your analytics every now and then? A weekly or monthly report? Well, that’s all well and good… But one seriously good way to learn what your audience enjoys is by running some A/B tests (otherwise known as split tests). What… Read More »
There’s a lot of content marketing out there. There is so much, in fact, that it can be really tricky to cut through the noise to make sure your own content is seen and shared. Tricky, but not impossible. As Part Three of our Kickstart Your Content Strategy series, this article will empower you with… Read More »
Looking for some inspiration for your Halloween social campaign? Look no further! Here’s a scary fact: US consumers spent, on average, $9 million last Halloween. That’s a lot of pumpkin spice lattes, costumes, and candy. It seems we just can’t get enough of this annual holiday. So how can you leverage this ghoulish obsession and… Read More »
Instagram Launches ‘Instagram Threads’ – Messaging for Close Friends Another week, another new way for social networks to keep an eye on your every move. 🕵️ Instagram‘s Threads is a private messaging app, living within your Instagram account. A social network within a social network, if you will. It’s designed as an additional private chat… Read More »
It’s no secret that social media can be an absolute goldmine for B2B lead generation. With over 3bn people using social media around the world, it’s only logical that your potential customers exist in some capacity on most, if not all, of the platforms out there. But some marketers still think of social media as… Read More »
Do you know how well your social marketing strategy is performing? Do you have access to insights that will guide you to make better marketing decisions? Here at SmarterQueue, we’re big on data, and we decided to use some of our awesome tech to create a completely free social media analytics tool! Social Report allows… Read More »
LinkedIn is the perfect place to show off your businesses’ history, achievements and accolades all in one place. It acts as a one-pager for outlining your successes and highlighting what you do for other professionals in your industry. However, this isn’t where the power of LinkedIn stops. In fact, it goes much further than being… Read More »
As promised at the F8 Developer Conference back in May, Facebook Dating officially launched this week in the US, causing Match Group (which owns Match.com, Tinder and OKCupid) shares to fall considerably upon the announcement. With the concept initially announced in 2018, it’s a matchmaking tool within Facebook that allows users to create separate dating… Read More »
Do you know how to handle a PR crisis? If you’re going to align your brand with a cause, you’d better live and breathe those values – as high-end fitness clubs Equinox/SoulCycle learned the hard way this month. Equinox has supported the LGBT community for a few years now. Their most recent effort was June’s… Read More »
In this three-part Kickstart Your Content Strategy series, we’re exploring the top three barriers to having a successful content strategy, cited by marketers in CMI‘s survey: Lack of time (69%) Producing enough content (55%) Producing engaging content (47%) Today, we’re focusing on #2: Producing Enough Content 🧞♂️ No matter if you’re a solopreneur or a large-scale content production… Read More »