7 Awesome Content Marketing Tools To Boost Your Brand Visibility

Content and social media marketing has become a substantial investment for almost every business in recent years. The right content can educate customers and help build their trust in your brand. By publishing informative content that addresses particular pain points, you’re able to help your customer make an educated purchase, which helps improve your conversion rates in the long run. 

Creating and marketing content, however, is a time and effort-intensive process. Uncoordinated efforts can often result in more time and money wasted than gains reaped from content marketing. By using the right technology and platforms, marketers can create a coordinated and efficient content marketing process, which is sure to give a great content marketing ROI

We’ve compiled a list of 7 great content marketing tools to help you streamline and manage your content marketing efforts more efficiently. Read on!

content marketing tools

1.     SmarterQueue – Social Media Management

Content marketing tools

SmarterQueue is an all-in-one social media management and content marketing tool that totally streamlines your social marketing efforts in one convenient dashboard.

Social media can become a vacuum of sorts, especially when you find yourself spending more time posting content rather than creating it. The best way to overcome this problem? By making a social media scheduling platform do the hard work for you!

SmarterQueue has a very intuitive and easy-to-use interface, which makes posting content effortless. All you need to do is set up a posting schedule for all your social media accounts, and create Categories for the type of content you need to post (blogs, articles, product updates, and so on). Simply add posts to each Category you create, and you won’t need to worry about manually scheduling posts ever again!

SmarterQueue also lets you browse through other creators’ content and share it directly from the platform. This is great for ensuring your social feeds strike the right balance between self-promotion and engaging. It also saves a ton of time.

The best part of using SmarterQueue is its pricing. The platform charges a mere $20 a month to link up to four social media accounts, including Facebook, LinkedIn, Twitter, and Instagram. The pricing surely places this platform one step ahead of its competitors, with valuable features to boot!

2.     Narrato – Hire Freelance Content Writers

Creating content is time-consuming – and so is finding and managing teams of quality content writers. Narrato.io solves this problem by offering an awesome platform to order content reliably and quickly.

The platform uses an advanced algorithm to match your content jobs to writers who can do the best job on your project. Whether it’s articles, blogs, or copywriting, all your content creation needs can be serviced by this platform.

All writers have to deliver content within 24-48 hours, which speeds up the content creation process, and you as a client have the option of unlimited revisions. You also have the option to accept or reject a piece of content. Narrato boasts a phenomenal 99.5%+ acceptance rate of content on the platform.

Narrato uses technology to improve content quality and ensure efficiency and speed. The platform has a built-in plagiarism checker, readability and content quality checker and improvement assistant, which ensures writers don’t stray away from delivering anything but top-notch content. Narrato also offers an attribution-free image suggestion feature which can save you a ton of time and money as well.

The platform is very pocket-friendly and offers great discounts from time to time. The best part is that you can get your first article almost free of charge when you sign up!

3.     Visme – Visual Marketing Tool

There’s no doubt that our eyes are instantly drawn to visuals. In fact, data suggests that posts that include visual imagery receive up to 650% higher engagement than plain text.

If you’re looking to create beautifully-designed infographics or presentations, Visme will definitely come in handy. This visual content marketing tool makes your content creation process easier by providing you with plenty of templates that you can edit and customize with your own text and imagery.

Visme can be used for presentations, infographics, reports, product presentations, web content, wireframes, and more. The platform comes with a large library of high-quality images, templates, and icons.

One of the best features of Visme is that their full subscription offers users an all-inclusive deal. You won’t have to pay extra to get the image you want, and neither will you have to waste precious time trying to find a free image of your liking. 

4.     Blaze Content – Audit Content Efficiently

Content marketers are not always aware of the many gaps and lapses in their strategy that bring down their engagement levels. A third-party content marketing tool that gives insight into the performance of your content can help you improve your creative process and save plenty of time in the long-run.

Blaze Content is a content audit platform that can help you optimize your content strategy effectively. This cloud-based platform makes use of metadata and analytics gathered from your various websites, blogs, and microsites and creates a single inventory to help you centralize all of your content.

The platform audits your content to identify weak points and offer solutions to improve your marketing efforts. The best part is that team members can work with the help of an expert to rectify gaps and build an integrated content marketing strategy that is best suited for their business. 

With Blaze Content, you will be able to identify new opportunities for growth and launch an effective plan of action with the help of the insight provided. The platform is designed specifically for content agencies and consultants to support their recommendations, and for digital marketing teams to collaborate efficiently within their scope of business.

5.     Omnisend – Marketing Automation

Quality content plays a vital role in your email marketing efforts. If you’re looking for a new email marketing tool, you may want to consider one that allows you to make the most of your content on other channels, too.

Omnisend is a marketing automation tool that allows users to add multiple channels to the same workflow – including email, SMS, Facebook messenger, WhatsApp, and more. This approach allows you to send marketing and other messages to your customer on the channel that best suits them.

With this platform, you can create impressive automation workflows in a jiffy, thanks to the customizable templates available.

The segmentation features on Omnisend allow you to effectively personalize messages for customers and create messages that are suitable for each part of their customer journey with your business. Look out for the drag-and-drop builder, which makes creating customized emails as easy as pie. 🥧

Omnisend’s free plan includes up to 2000 emails per day. You can opt for the Standard plan, which comes with advanced features, starting at just $16 per month.

6.     Beefree.io – Design Impressive Emails

Business owners have a lot more on their plate than just designing the perfect email. With the help of tools like Beefree.io, content marketers can easily create email templates within just a matter of minutes.

The platform comes with a wide range of beautiful and professional email templates that can be customized as per your needs. All you have to do is use the drag-and-drop feature to add text blocks, images, buttons, and more to your desired template. You can add your brand’s colours and images to create a fully personalized email. Beefree.io also offers a range of templates based on the type of industry you’re in. Once you’re done with your design, you can simply download the template for future use.

Aside from the free plan, the platform offers three other advanced plans based on your level of expertise, and all of them come with a 15-day free trial period. You can opt for the Bee Pro Freelancer plan starting at just $15 per month. This simple plan offers a range of features like background image support, free stock photo search, and also allows you to tag and search for images.

7.     Raven Tools – All-in-one SEO and Marketing

Content marketing and SEO are two elements of the marketing mix that go hand in hand. Regardless of the nature of your content, you need it to be visible on search engines like Google, Yahoo!, and Bing.  Raven can help you optimize your content SEO and visibility alignment.

One of the most prominent features on this platform is the Site Auditor – which analyzes 17 different factors to evaluate your website’s current SEO standing. These metrics include semantics, visibility, meta content, and more. It then provides actionable insights that help you prioritize and determine where exactly improvements can be made.

You can also make use of valuable features like the rank tracker, backlink analysis, keyword research, competitor research, and PPC marketing info. Raven also offers email marketing optimization features to analyze your open rate, click rate, the number of unsubscribes etc.

The basic ‘Small Business Plan’ offered by Raven tools comes at $39 per month, which is very impressive for the wide array of features offered. You can also opt for one of their advanced plans if you’re looking for more integrated services.

Wrap Up

Regardless of whether you’re a beginner or looking to upgrade your marketing strategy, the content marketing tools mentioned above can really help to save time, boost engagement and visibility. With these platforms, you can save time, focus on more important marketing tasks, and also engage your audience optimally. 

Are there any you’d recommend? Let us know in the comments below! 👇