With news and cultural events unfolding each minute on Twitter, Instagram and Facebook, it can be tempting—and even lucrative—to get involved in reactive social, especially on a ‘slow’ day in your own…
7 Ways to Boost Engagement on Social Media with Emojis 💡
As social media marketers, we all know the importance of establishing an emotional connection with our audiences: it’s vital to be seen as genuine, approachable and ‘human’. For brands, this often means…
The Marketer’s Guide to Making GIFs
Sure, GIFs are the latest and greatest trend in social media engagement, but do you know how to make your own? While most of us have used GIFs, there is a sizeable…
10 Free Tools For Next-Level Social Media
There is so much more to social media than writing something and simply hitting ‘share’. Before you can send a post out to your followers, it goes through a series of steps.…
5 Simple Headline Tips to Hook Your Audience For Good
You only get one chance to make a good impression. When it comes to content, your headline is the first—and perhaps last—impression you make on a prospective reader. According to Copyblogger, the…
Stop the Presses! 3 Times You Should Pause Your Social Updates
Sometimes, the trick to winning at social media is understanding when NOT to post. We’ve all been there. Your schedule is perfectly teed-up, but something comes up to disrupt your preset messaging.…
How to Find the Perfect Posting Frequency with SmarterQueue
Social media is a numbers game. Everything from the time you post, to the types of content you share, is all an educated guess on what your followers would like to see…
Chats over Chatter: Engage Your Followers with Conversation
When was the last time you had a conversation with a follower on one of your social networks? If that question is hard to answer, chances are that your audience is less…
What Are The Best Times To Post On Social Media?
The idea that there are best times to post on social media is an attractive one. After all, who wouldn’t want to know exactly when you’ll get maximum engagement. Unfortunately, there is no such…
Implementing Content Categories: Organise and Optimise Your Social Media (Part 2)
This is the second of a two-post series on optimising your content categories in SmarterQueue. In case you missed it, check out Part 1 where you’ll learn all the content category basics. …
