If, like us, you enjoy perusing up-to-the-minute marketing blogs and online selling trends, you’ll have likely stumbled across the phrase ‘social selling.’ Over the last few years, this buzzword has skyrocketed in popularity. Why? Because social selling has the potential to replace the dreaded cold call. It’s easy to mistake social selling for social media… Read More »
Want to build a powerful eCommerce brand but don’t know how to go about it? Here are some of the most effective methods of building a solid eCommerce brand for your business. It’s expected that by 2021, there will be over 2.14 billion eCommerce buyers in the world. This will be a stark increase from… Read More »
Content and social media marketing has become a substantial investment for almost every business in recent years. The right content can educate customers and help build their trust in your brand. By publishing informative content that addresses particular pain points, you’re able to help your customer make an educated purchase, which helps improve your conversion… Read More »
As a marketer, chances are that you rely on a content calendar to plan your content in advance. But are you working way too hard? 👀 Some questions to ask yourself: Is your content calendar in spreadsheet form? Does your content calendar have every space filled with an update? Is every post in your content… Read More »
Oh, 2020. It held such promise: the year of clarity. Remember all those optimistic marketing strategies focusing on laser-focus and 2020 vision? 👓 Now, no-one is properly equipped to see what’s coming next. We can’t accurately predict what the global economy will look like in a week, let alone 12 months. We should’ve all been… Read More »
Each company will have its own set of challenges, opportunities, and preferences when it comes to the unprecedented situation we face globally. During this uncertain time, we’d like to offer our best advice, resources, and practical tools and tips to help you navigate your way through this new digital-first world. As a fully remote company,… Read More »
If you’re a content or social marketer, you’re likely familiar with the 80/20 rule: the content you share should only be 20% self-promotion, and 80% ‘other’ (educational, entertaining or helpful content), that is not in any way selling to them. But how do you find the time to create all this entertaining, educational and informational… Read More »
If there’s one person we trust with the latest trends and changes in digital marketing, it’s Neil Patel. A bestselling author, entrepreneur and expert on all things digital, he’s been at the forefront of online marketing for over a decade, even being recognised as a top 100 entrepreneur under 30 by President Obama. The key… Read More »
Likes, comments, clicks, shares – engagement rate is still one of the main measures of success in social media marketing. While every social media marketer aims to increase a brand’s follower count across their various platforms, it’s now common knowledge that a large following doesn’t always translate into high engagement. In this article, we’re going… Read More »
Looking to sharpen up your content marketing workflow in 2020? We’ve done a quick roundup of our favourite content marketing tools to add to your arsenal, to help you save time, produce awesome content and send your traffic and engagement skyrocketing. 🚀 SmarterQueue Content Curation More than just a social media scheduler, SmarterQueue is a… Read More »