The Problems with Instagram Publishing For years, Instagram was the main social platform that didn’t let you auto-publish content through scheduling tools – you’d have to get a notification and finish publishing the post on your phone. Nowadays you can auto-schedule Instagram posts to your Feed, using your favorite Instagram scheduling tool, but the photo… Read More »
If, like us, you enjoy perusing up-to-the-minute marketing blogs and online selling trends, you’ll have likely stumbled across the phrase ‘social selling.’ Over the last few years, this buzzword has skyrocketed in popularity. Why? Because social selling has the potential to replace the dreaded cold call. It’s easy to mistake social selling for social media… Read More »
As all good marketers know, it’s vital to understand your audience. And as much as we might think we know them inside out, it’s important to constantly test and iterate to make sure your messaging lands correctly. As the internet has matured, advanced tactics for learning and testing have emerged to make our lives easier. … Read More »
When it comes to improving brand loyalty and securing repeat business, what do think matters the most? High-quality products? Good value for money? Awesome advertising? Sure, all of these factors make a difference. But if there is one thing absolutely guaranteed to make a real, lasting impression on customers, and turn them into advocates of… Read More »
When assessing social media management tools, it’s important to remind yourself of why you’re using social media for your business in the first place. Once you’ve got your social media objectives at the forefront of your mind, you’ll be better placed to choose a platform that helps you meet your goals and, crucially, that meets your budget.
Last month, Instagram announced their TikTok rival, Reels, which allows you to film, edit, and share creative 15-second videos on Instagram, privately or publicly. Reels are now available in 50+ countries including the US, the UK, Canada, Australia, and Japan, on both iOS and Android. What’s the difference between Instagram Reels and Instagram Stories? Instagram’s… Read More »
Content and social media marketing has become a substantial investment for almost every business in recent years. The right content can educate customers and help build their trust in your brand. By publishing informative content that addresses particular pain points, you’re able to help your customer make an educated purchase, which helps improve your conversion… Read More »
Want to grow your brand on Twitter? I’m not surprised. With 134 million daily active users, Twitter is the preferred platform for enterprising brands and marketers. In fact, 70% of B2B and 60% of B2C marketers use Twitter for brand promotions. By the same argument, Twitter is a virtual battleground where brands compete for limited… Read More »
It may not the most glamorous social platform, but your LinkedIn marketing strategy should definitely not be at the bottom of your priority list as a B2B marketer. LinkedIn accounts for a whopping 45% of social traffic to B2B blogs and sites, generating 80% of the total leads from social media. One of its biggest… Read More »
Ray Slater-Berry shares six secrets to increase social media engagement and increase your brand’s reach on social platforms.