Schedule Campaigns with Seasonal Categories

Often, you’ll have bursts of content that you need to go out across certain time periods, or are only relevant for a specific time of year: think events, campaigns, Christmas, Halloween, Easter, etc.

We’ve now made it easier for you to forward-plan and make your life that little bit easier, with Seasonal Categories, one of four brand new features.

‘Tis the Season… to set up Seasonal Categories!

Let’s do a walk-through – it’s super simple to create and set up a Seasonal Category.

  1. Head to Categories.
  2. Click ‘Add New Category’ (or choose an existing Category)
  3. Name your Category (e.g Christmas, Halloween) and choose its colour
  4. Under ‘Seasonal Category?’ select ‘Seasonal’

SmarterQueue Seasonal Categories

5. Select your date range:

SmarterQueue Seasonal Categories

Now, add posting times to your Posting Plan as normal for a new Category. Say you’d like to post twice a week during the campaign period. Set up two Timeslots accordingly.

Add a post to your Seasonal Category to test it out. Posts in Seasonal Categories will always appear in your Queue. They will only show for dates in season, so if it’s currently June, the posts for your October Category won’t show up until lower in the Queue when it reaches October.

The Seasonal Category will automatically Pause and un-Pause itself according to the dates you specify.

And that’s it! No tricks, just treats. 🎃 Let us know what you think in the comments! 👇

Discover more on how to use Seasonal Categories in the Knowledge Base.

Suzie Ryan

Suzie is a Content Marketer for SmarterQueue based in London, UK. She loves helping brands and businesses find their voice through content and storytelling; and is particularly fond of the creative possibilities of social media as a platform. When she’s not writing, she’ll be found somewhere in North London, seeking out the bars that serve G&Ts in goblets. 🍸