Often, you’ll have bursts of content that you need to go out across certain time periods, or are only relevant for a specific time of year: think events, campaigns, Christmas, Halloween, Easter, etc. We’ve now made it easier for you to forward-plan and make your life that little bit easier, with Seasonal Categories, one of… Read More »
Sometimes, the trick to winning at social media is understanding when NOT to post. We’ve all been there. Your schedule is perfectly teed-up, but something comes up to disrupt your preset messaging. In other platforms, all you can do is halt every update until the environment returns to normal. You might have many reasons for… Read More »
The idea that there are best times to post on social media is an attractive one. After all, who wouldn’t want to know exactly when you’ll get maximum engagement. Unfortunately, there is no such thing as a universal best time to post. Studies can’t agree which time is best in the first place. Buffer suggests that the best… Read More »
This is the second of a two-post series on optimising your content categories in SmarterQueue. In case you missed it, check out Part 1 where you’ll learn all the content category basics. Do you know the feeling of finding the right piece of content, at the wrong time? Perhaps you’ve been searching for hours for… Read More »
If there’s a universal piece of advice in the social media world, it’s this: use data to make your decisions. If you know how to use social media analytics right, you can grow your business 2-3x faster. There’s a difference between ‘vanity metrics’ (those that look good in reports), and ‘actionable metrics’ (those that tell… Read More »
This is part one of a two-part blog series covering the benefits of content categories, and how easy it is to implement them in SmarterQueue. Jump to Part Two here. When you’re adding content, it can be a pain to set a date for each post so that your different types of content are evenly… Read More »
Social marketing has become really hard. Everyone is posting more and more content every day. And since there is so much being published now, only a tiny fraction (5%) of your posts are actually seen by your audience. In short, social media has become pretty saturated. That’s why simply ‘being on there’ is not enough… Read More »