Using emojis in your marketing can have a significant impact on your engagement.
So we decided to make it as quick and easy as possible to add these modern-day hieroglyphs to your social posts.
Just click the emoji icon in the Post Editor, and select your chosen emoji to add it into your post. It’s as simple as that. Go and try it out! 🙃
Need some convincing? Read seven ways to boost your engagement with emojis in your marketing.
But Wait… Why Are My Emojis Taking Up More Room in My Post Than Expected?
Great news! Twitter has recently announced that all emojis posted to Twitter will take up only two characters. But for other platforms, the following still applies.
You might notice when you’re adding emojis to your posts that your remaining characters change more with certain emojis than others.
Well, you’re not imagining things.
There’s actually a reason for the disparity in character length: some emojis are ‘compound emojis’, made by sticking other emojis together.
👱 + 👩 + 👧 + 👦 = 👨👩👧👦
The new emojis are created with the individual emojis that make up the compound, and what’s known as a Zero Width Joiner, or ZWJ, which is like an invisible ‘glue’ to stick them together (which takes up one character each time it’s used).
They come together to form an Emoji ZWJ Sequence, which displays as one emoji but takes up the amount of characters needed to form it.
Skin tone modifiers are ‘stuck’ to the traditional yellow emojis to create alternate tones:
👩 + 🏽 = 👩🏽
And some emojis combine together to form logical compounds, such as Male Astronaut:
👨 + 🚀 = 👨🚀
So to create a Male Astronaut with Medium Skin Tone, the sequence looks like this:
👨 + 🚀 🏾 + = 👨🏾🚀
And it explains why some emojis take up more characters than others, as the colour modifiers, ZWJs and emojis themselves are all worth one or two characters each.
Did you know this, or did it come as a surprise? Let us know in the comments! 👇