Your Instagram aesthetic is important. These days, it’s not enough to post live on Instagram and hope for the best when it comes to your grid – it needs to look creative and cohesive if you want to stand out among your competitors. A new visual planning feature to preview your Instagram feed 📸 We’ve… Read More »
This is a guest blog in partnership with Mention. Did you know that, as of January 2019, there are about 7.7 billion of us walking the earth? It sure is a lot of people. Now, according to the Global Social Media Research Summary (2018), 42% of the world’s population is active on social media. That’s… Read More »
Social media is all about value. You follow people for the value they provide, and vice-versa for those who follow you. To many who use social media, a component of value is originality. You might be hesitant to repeat posts for fear of being viewed as spammy or unoriginal. But, with the right strategy, repeating… Read More »
Are you using content curation effectively? In this article, we’ll show you how to populate your content calendar with valuable content that will resonate with your audience – and save huge amounts of time doing it. First Up – What is Content Curation, Exactly? 🤔 Successful content curation is essentially sorting through the vast amounts of… Read More »
Whether you’re already using Pinterest in your marketing strategy or not, these Pinterest tips for small businesses and brands will help you make sure you’re maximising the platform’s potential to generate leads, sell products or increase brand awareness (or all three). With 250m+ people using Pinterest each month, there are huge opportunities for marketers to… Read More »
You can now create different Variations of your Evergreen posts! 🎉 Between rule changes on some social networks and organic reach still on the decline, it can be hard to stand out from the crowd on social media without dedicating hours and hours of manpower to it. We’ve been working hard behind the scenes to… Read More »
With news and cultural events unfolding each minute on Twitter, Instagram and Facebook, it can be tempting—and even lucrative—to get involved in reactive social, especially on a ‘slow’ day in your own marketing calendar. But it’s important you can identify when to have a point of view on a trending topic, or when to stay… Read More »
As social media marketers, we all know the importance of establishing an emotional connection with our audiences: it’s vital to be seen as genuine, approachable and ‘human’. For brands, this often means adapting your tone on social to become a little more relaxed. Plus, you often need to convey clear meaning in tight spaces. Emojis… Read More »
Sure, GIFs are the latest and greatest trend in social media engagement, but do you know how to make your own? While most of us have used GIFs, there is a sizeable majority of us who have never made one. Using pre-made GIFs will only get you so far. To stand out online, you need… Read More »
There is so much more to social media than writing something and simply hitting ‘share’. Before you can send a post out to your followers, it goes through a series of steps. You first have to find a piece of interesting content, write some catchy text to accompany it (along with a popular hashtag or… Read More »