Looking for some inspiration for your Halloween social campaign? Look no further! Here’s a scary fact: US consumers spent, on average, $9 million last Halloween. That’s a lot of pumpkin spice lattes, costumes, and candy. It seems we just can’t get enough of this annual holiday. So how can you leverage this ghoulish obsession and… Read More »
It’s no secret that social media can be an absolute goldmine for B2B lead generation. With over 3bn people using social media around the world, it’s only logical that your potential customers exist in some capacity on most, if not all, of the platforms out there. But some marketers still think of social media as… Read More »
In this three-part Kickstart Your Content Strategy series, we’re exploring the top three barriers to having a successful content strategy, cited by marketers in CMI‘s survey: Lack of time (69%) Producing enough content (55%) Producing engaging content (47%) Today, we’re focusing on #2: Producing Enough Content 🧞♂️ No matter if you’re a solopreneur or a large-scale content production… Read More »
Instagram is huge. According to the latest stats, 1 billion people worldwide use Instagram every month, with 80% of Instagrammers following at least one business account on the platform. 500 million accounts use Instagram Stories daily. However, many businesses are still tentative about how to approach an Instagram strategy. It may not be the newest… Read More »
Got a great piece of content? Want to share it on all your social platforms, like, now? Whoa there. It can be so tempting to forget about the next part – but it’s so important, and will make your content work harder, get it seen by more people, drive more engagement and increase the amount… Read More »
Have you heard? Facebook Groups are one of the most important channels to focus on. Continuing the theme from Facebook’s F8 conference, the emphasis was on Groups front and centre as how it wants users to think of the Facebook ‘experience’. “People have always come to Facebook to connect with friends and family, but over… Read More »
Are you using automation enough in your social marketing efforts? Could you be saving hours of time each week on menial tasks? We’ve come up with five absolutely essential social media tasks to automate, so you don’t waste a second more! Automation doesn’t mean stagnation! You can still be creative and think outside the box,… Read More »
Whether you’ve worked with influencers before or are just thinking about it, the world of influencer marketing can be a mysterious business. We’ve whittled down the seven things you absolutely must bear in mind when you’re looking at partnering with influencers, to get you the most bang for your buck. Value Engagement Over Reach📈 OK,… Read More »
Are you using Instagram creatively to entertain and inform your followers? Are you using different content themes to stimulate their interests, solve problems, or make them smile? Are you having fun with Instagram? Yup. We’re here to tell you – it’s time to put the fun back into the ‘gram. By doing so, you’ll maximise… Read More »
Instagram has come a long way since it launched in 2010. Back then, it was all about the preset filters and frames, which gave low-fi snaps of pets or breakfast a sort of charming, retro feel. Fast forward to 2019, and some things never change: pets and brunches are still huge on Instagram. But as… Read More »