Social media monitoring. It’s a key puzzle piece in a solid social strategy. Not only does it allow you to check what’s being said about your brand, enabling you to proactively learn, improve your product and respond, it also lets you stay on top of relevant industry topics, and what your favourite influencers or thought… Read More »
Are you using content curation effectively? In this article, we’ll show you how to populate your content calendar with valuable content that will resonate with your audience – and save huge amounts of time doing it. First Up – What is Content Curation, Exactly? 🤔 Successful content curation is essentially sorting through the vast amounts of… Read More »
With news and cultural events unfolding each minute on Twitter, Instagram and Facebook, it can be tempting—and even lucrative—to get involved in reactive social, especially on a ‘slow’ day in your own marketing calendar. But it’s important you can identify when to have a point of view on a trending topic, or when to stay… Read More »
As social media marketers, we all know the importance of establishing an emotional connection with our audiences: it’s vital to be seen as genuine, approachable and ‘human’. For brands, this often means adapting your tone on social to become a little more relaxed. Plus, you often need to convey clear meaning in tight spaces. Emojis… Read More »
Sure, GIFs are the latest and greatest trend in social media engagement, but do you know how to make your own? While most of us have used GIFs, there is a sizeable majority of us who have never made one. Using pre-made GIFs will only get you so far. To stand out online, you need… Read More »
You only get one chance to make a good impression. When it comes to content, your headline is the first—and perhaps last—impression you make on a prospective reader. According to Copyblogger, the headline is the most-read sentence of any article – chances are that only 20% of your readers will even make it to the… Read More »
Social media is a numbers game. Everything from the time you post, to the types of content you share, is all an educated guess on what your followers would like to see and when they would like to see it. This is especially true when considering how often to post each day. Posting frequency is… Read More »
When was the last time you had a conversation with a follower on one of your social networks? If that question is hard to answer, chances are that your audience is less than engaged. Any social feed can push content out to the world, but it takes skill and a human touch to pull content… Read More »
The idea that there are best times to post on social media is an attractive one. After all, who wouldn’t want to know exactly when you’ll get maximum engagement. Unfortunately, there is no such thing as a universal best time to post. Studies can’t agree which time is best in the first place. Buffer suggests that the best… Read More »
How do you get the most bang for your buck on social media? That is, should you spend your time scheduling posts to be shared at a specific time? Or does posting natively on each social network get more engagement? Social media gets more crowded with every passing minute. What’s more, just when you think… Read More »