If, like us, you enjoy perusing up-to-the-minute marketing blogs and online selling trends, you’ll have likely stumbled across the phrase ‘social selling.’ Over the last few years, this buzzword has skyrocketed in popularity. Why? Because social selling has the potential to replace the dreaded cold call. It’s easy to mistake social selling for social media… Read More »
It’s critical for businesses to respond to customers in real-time. Interactive and personalized customer service is, in fact, the cornerstone of modern businesses. To cater to customers around-the-clock, businesses are investing in conversational AI chatbots and voice assistants. Need evidence? According to a Gartner survey, the usage of AI in marketing has increased by 270%… Read More »
Social scheduling with SmarterQueue just got more powerful. At SmarterQueue, our aim has always been to help you be more efficient with your time. We aim to help you plan ahead so you can create brilliant social media strategies. As you know, SmarterQueue allows you to create a balanced content plan with Categories for your… Read More »
Have you ever wondered why your Facebook Ads aren’t converting as well as you’d like them to? Ever spent ages crafting the perfect Facebook Ad campaign, only to find its clever messaging is lost on the target audience? Or ever wondered why your relevance score is sitting at 3 when you’ve painstakingly created the audience… Read More »
How do you currently measure the success of your social posts? A quick peruse of your analytics every now and then? A weekly or monthly report? Well, that’s all well and good… But one seriously good way to learn what your audience enjoys is by running some A/B tests (otherwise known as split tests). What… Read More »
There’s a lot of content marketing out there. There is so much, in fact, that it can be really tricky to cut through the noise to make sure your own content is seen and shared. Tricky, but not impossible. As Part Three of our Kickstart Your Content Strategy series, this article will empower you with… Read More »
It’s no secret that social media can be an absolute goldmine for B2B lead generation. With over 3bn people using social media around the world, it’s only logical that your potential customers exist in some capacity on most, if not all, of the platforms out there. But some marketers still think of social media as… Read More »
Do you know how to handle a PR crisis? If you’re going to align your brand with a cause, you’d better live and breathe those values – as high-end fitness clubs Equinox/SoulCycle learned the hard way this month. Equinox has supported the LGBT community for a few years now. Their most recent effort was June’s… Read More »
In this three-part Kickstart Your Content Strategy series, we’re exploring the top three barriers to having a successful content strategy, cited by marketers in CMI‘s survey: Lack of time (69%) Producing enough content (55%) Producing engaging content (47%) Today, we’re focusing on #2: Producing Enough Content 🧞♂️ No matter if you’re a solopreneur or a large-scale content production… Read More »
Does your content strategy need a bit of a 2020 shake-up? Is what you’re doing working, but could be working better? Or are you flying by the seat of your pants, hoping for the best and it’s not paying off? Either way – you’re in the right place. We’ve researched the main pain points that… Read More »