It’s safe to say that 2020 has been a year like no other. Every year, Twitter releases a report looking back on the iconic trends, memes, and moments that dominated each month. Despite most of us being glad to see the back of 2020, there were many moments that are worth revisiting. Social media connected… Read More »
Last month, Instagram announced their TikTok rival, Reels, which allows you to film, edit, and share creative 15-second videos on Instagram, privately or publicly. Reels are now available in 50+ countries including the US, the UK, Canada, Australia, and Japan, on both iOS and Android. What’s the difference between Instagram Reels and Instagram Stories? Instagram’s… Read More »
Facebook launched hashtags on their platform back in 2013. Would you believe it? In the seven(!) years that have passed since, they’ve never really taken off. But that could all be changing, as we’re seeing new features in Facebook that signify a shift towards prioritizing hashtags. Can using hashtags on Facebook increase your organic reach?… Read More »
Amid the never-ending coverage of coronavirus and the media sensationalism, it’s easy to slip into negative thought spirals. We’re still in the shock, denial, and frustration phases. But things will improve. We will reach a ‘new normal’. We think it’s important to focus on the positive stories during this time: the stories of communities coming… Read More »
Twitter has hopped aboard the Stories bandwagon, and begun testing a feature that they are calling ‘Fleets‘. The move isn’t surprising, given the increasing popularity of Stories formats. Starting life on Snapchat, the format is now prevalent on Facebook, Messenger, Instagram, Pinterest, and coming on LinkedIn. You might say it’s the natural evolution of social… Read More »
If there’s one person we trust with the latest trends and changes in digital marketing, it’s Neil Patel. A bestselling author, entrepreneur and expert on all things digital, he’s been at the forefront of online marketing for over a decade, even being recognised as a top 100 entrepreneur under 30 by President Obama. The key… Read More »
As promised at the F8 Developer Conference back in May, Facebook Dating officially launched this week in the US, causing Match Group (which owns Match.com, Tinder and OKCupid) shares to fall considerably upon the announcement. With the concept initially announced in 2018, it’s a matchmaking tool within Facebook that allows users to create separate dating… Read More »
Do you know how to handle a PR crisis? If you’re going to align your brand with a cause, you’d better live and breathe those values – as high-end fitness clubs Equinox/SoulCycle learned the hard way this month. Equinox has supported the LGBT community for a few years now. Their most recent effort was June’s… Read More »
Engagement and reach – they’re two of the social marketer’s holy grail metrics. The social networks know this, and yet they don’t make it easy for us. In fact, according to the latest research, the average organic post on Facebook reaches a mere 6% of your audience. Just look at the 2019 data: This is… Read More »
You’ve likely experienced this: you’ll be talking about something with a friend, and then 15 minutes later, you’re scrolling through Instagram…. and BAM. There’s an ad for a product related to the very topic you’ve been discussing. You think…hmm, is Instagram listening to me? Chances are, this has happened on more than one occasion. Perhaps… Read More »