Twitter Cards Will Change The Way You Write Tweets Forever

Twitter now shows Twitter Cards on all platforms, so it might be better to use them instead of adding an image. Twitter cards save you time and characters. SmarterQueue is the only tool that shows you previews of Twitter Cards when creating your posts.

  • Save characters by not having to repeat the article title in your tweet
  • Save time by not having to go to Twitter’s card validator to check if a link has a Twitter card or not
  • Get a preview of what Twitter card text will be shown to mobile visitors (it’s less than you think)

Driving traffic to your links on Twitter with just 280 characters has always been a challenge. Twitter Cards are a great answer to this problem because they save you characters and time. In the past, you had to attach an image if you wanted your tweet to grab people’s attention. An image alone used to cost you 24 precious characters. Even now that images don’t use up characters in tweets, you’d still have to write the title of the article in your tweet, so you had few characters left to entice people to click your link. Twitter Cards, however, include the link title and image for you automatically and do not count against your character limit.

It’s important to know what your Twitter Cards will look like before you share them. SmarterQueue is the only tool that shows you previews of your Twitter Card. When you schedule a post in the post editor, we analyze the link and display the Twitter Card preview. If there isn’t a Twitter Card for that link, we recommend that you select from one of the pictures associated with the link, which we pull in automatically for you.

We also show you a preview of the Twitter Card on iOS, Android, and the web, so you know how different audiences will see your post. This is important because Twitter Cards display different amounts of text depending on the platform they’re viewed on.

Twitter Cards will display for all websites that have been setup to work with Twitter Cards. To get your website set up with Twitter Cards, check out this article. Once you have it set up, you can validate your site with Twitter.

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Preview your Twitter Card on iOS, Android and the web.

More Details

If you’re a frequent Twitter user, you have most likely seen Twitter Cards. While Twitter Cards have been around for a while, it wasn’t until mid-2016 that Twitter began showing cards auto-expanded on all platforms. Since Twitter cards are controlled by the website owner, you cannot edit them on SmarterQueue like you can Facebook Previews. Facebook Previews are completely editable on SmarterQueue in the Post Editor.

How Twitter crops the image for the card

If the image shape doesn’t match the Twitter Card image, Twitter crops the image to fit. It’s important to note that Twitter doesn’t always crop to the very center of the image. Twitter uses algorithms to try to detect the most visually important part of the photo and crop to that part. Often this works well, finding faces or interesting parts of an image. Sometimes, though, it doesn’t work so well.

SmarterQueue shows the card preview with the image center-cropped to 2:1. Note: This may not be exactly how it will ultimately display on Twitter. We show a red warning that it’s not an exact crop.

Here are examples of two different Twitter Cards from two different links (Link 1 and Link 2). You can see in this first example, SmarterQueue has performed a center-crop to a 2:1 ratio. In this case, Twitter’s final crop is much better as it focuses the image on the subject’s face.

Artboard

For this second link below, SmarterQueue’s center-crop approximation crops the image with the subject in focus. Twitter’s final crop misses the subject altogether, instead focusing the image on a blank wall at the top of the photo. Note: Twitter’s final crop as showing on the Card Validator is how the image will actually show up when it gets posted.

Artboard Copy

We hope that knowing what your Twitter Cards will look like before you post will help you better engage your audience and drive traffic to your links.