In today’s highly competitive market, customers expect brands to personalize their content and product recommendations to meet their exact needs. But don’t just take our word for it. Some surveys suggest that as many as 80% of shoppers are more likely to buy from brands offering a customized experience. This is where CRM software comes… Read More »
We’re excited to announce that you can now schedule Instagram videos and carousel posts with SmarterQueue. We have also improved the Instagram Stories scheduling experience.
The influencer marketing landscape has evolved over the past few years, and is a key strategy for increasing brand awareness, boosting reach, and making sales. 93% of marketers now use Instagram influencers in their marketing strategies; with 69.8% planning to increase their influencer marketing budgets. For brands looking for influencers to build a relationship with,… Read More »
When assessing social media management tools, it’s important to remind yourself of why you’re using social media for your business in the first place. Once you’ve got your social media objectives at the forefront of your mind, you’ll be better placed to choose a platform that helps you meet your goals and, crucially, that meets your budget.
Want to build a powerful eCommerce brand but don’t know how to go about it? Here are some of the most effective methods of building a solid eCommerce brand for your business. It’s expected that by 2021, there will be over 2.14 billion eCommerce buyers in the world. This will be a stark increase from… Read More »
Last month, Instagram announced their TikTok rival, Reels, which allows you to film, edit, and share creative 15-second videos on Instagram, privately or publicly. Reels are now available in 50+ countries including the US, the UK, Canada, Australia, and Japan, on both iOS and Android. What’s the difference between Instagram Reels and Instagram Stories? Instagram’s… Read More »
Content and social media marketing has become a substantial investment for almost every business in recent years. The right content can educate customers and help build their trust in your brand. By publishing informative content that addresses particular pain points, you’re able to help your customer make an educated purchase, which helps improve your conversion… Read More »
Want to grow your brand on Twitter? I’m not surprised. With 134 million daily active users, Twitter is the preferred platform for enterprising brands and marketers. In fact, 70% of B2B and 60% of B2C marketers use Twitter for brand promotions. By the same argument, Twitter is a virtual battleground where brands compete for limited… Read More »
It may not the most glamorous social platform, but your LinkedIn marketing strategy should definitely not be at the bottom of your priority list as a B2B marketer. LinkedIn accounts for a whopping 45% of social traffic to B2B blogs and sites, generating 80% of the total leads from social media. One of its biggest… Read More »
Ray Slater-Berry shares six secrets to increase social media engagement and increase your brand’s reach on social platforms.