The influencer marketing landscape has evolved over the past few years, and is a key strategy for increasing brand awareness, boosting reach, and making sales. 93% of marketers now use Instagram influencers…
When assessing social media management tools, it’s important to remind yourself of why you’re using social media for your business in the first place. Once you’ve got your social media objectives at the forefront of your mind, you’ll be better placed to choose a platform that helps you meet your goals and, crucially, that meets your budget.
Want to build a powerful eCommerce brand but don’t know how to go about it? Here are some of the most effective methods of building a solid eCommerce brand for your business.…
Last month, Instagram announced their TikTok rival, Reels, which allows you to film, edit, and share creative 15-second videos on Instagram, privately or publicly. Reels are now available in 50+ countries including…
Content and social media marketing has become a substantial investment for almost every business in recent years. The right content can educate customers and help build their trust in your brand. By…
Want to grow your brand on Twitter? I’m not surprised. With 134 million daily active users, Twitter is the preferred platform for enterprising brands and marketers. In fact, 70% of B2B and…
It may not the most glamorous social platform, but your LinkedIn marketing strategy should definitely not be at the bottom of your priority list as a B2B marketer. LinkedIn accounts for a…
Ray Slater-Berry shares six secrets to increase social media engagement and increase your brand’s reach on social platforms.
As a marketer, chances are that you rely on a content calendar to plan your content in advance. But are you working way too hard? 👀 Some questions to ask yourself: Is…
Why is your brand on social media? If your first answer is ‘direct sales’ or ‘self-promotion’, you may need to rethink your social strategy. In this video, we’ll show you why you…
