How do you get the most bang for your buck on social media? That is, should you spend your time scheduling posts to be shared at a specific time? Or does posting…
Link Tracking: Make Your Social Data Work Harder
Do you know how your social media efforts are affecting your web traffic? The truth is, the vast majority of marketers don’t have the data to link their website traffic, conversions and…
Why You Need Custom Text for Each Social Platform
Have you ever been tempted to copy the same social updates across all of your platforms? What about the same hashtags and @mentions? Maybe this isn’t even a temptation, but your regular…
Blast Your Social Media from OK to Outstanding With Content Categories (Part 1)
This is part one of a two-part blog series covering the benefits of content categories, and how easy it is to implement them in SmarterQueue. Jump to Part Two here. When you’re…
How Evergreen Content Boosts Social Engagement
There is a debate in social media circles about whether content should be posted only once or reposted multiple times (in the case of evergreen content). Advocates of posting once claim that…
Introducing the New and Improved SmarterQueue!
We gave one of our customers a sneak preview of our new Calendar view and Post Editor. Watch his video tour, or read on for his detailed guide to what’s new! …
New Twitter Rules and the Future of Evergreen Recycling
In February 2018 Twitter announced changes to their API requirements in an attempt to crack down on “malicious activity” targeted around big discussions like the US election. These new controls, which ban…
Instagram Direct Publishing: Say Goodbye to Engagement
So far, 2018 is all change for social networks. First, Facebook announced a significant new business direction, leading to changes to the News Feed algorithm; and now Instagram has introduced “direct publishing”…
The Facebook News Feed is Changing Again: Are You Ready?
You’ve probably heard by now that Facebook will be rolling out changes to their News Feed Algorithm. And you may be feeling like this: Relax. You may think it’s all doom and…
Make the Most of Your Content: Reuse Your Media
You spend a lot of time finding the perfect images, videos, and GIFs for your social posts. If you share these images only once, all of that time spent will go to…
