As a marketer, chances are that you rely on a content calendar to plan your content in advance. But are you working way too hard? 👀 Some questions to ask yourself: Is your content calendar in spreadsheet form? Does your content calendar have every space filled with an update? Is every post in your content… Read More »
Why is your brand on social media? If your first answer is ‘direct sales’ or ‘self-promotion’, you may need to rethink your social strategy. In this video, we’ll show you why you need to prioritize the ‘social’ aspect of social media, and how you can start using it strategically to find relevant audiences to connect… Read More »
Facebook launched hashtags on their platform back in 2013. Would you believe it? In the seven(!) years that have passed since, they’ve never really taken off. But that could all be changing, as we’re seeing new features in Facebook that signify a shift towards prioritizing hashtags. Can using hashtags on Facebook increase your organic reach?… Read More »
Instagram is a seriously powerful tool for influencers and businesses to market their products and services. And in recent months, the social platform has added a ton of new features to help you promote your small biz in even more effective ways, alongside some powerful Instagram metrics to help you track your success. In this… Read More »
We chatted to Cris West, Director of Operations at Healthy Stuff, to find out how he drives phenomenal traffic and revenue to his multi-brand business with SmarterQueue. Cris, could you tell us a bit about your business and your social strategy? Healthy Stuff is an established, UK-based business that makes and distributes allergy testing kits… Read More »
Have you ever wondered why your Facebook Ads aren’t converting as well as you’d like them to? Ever spent ages crafting the perfect Facebook Ad campaign, only to find its clever messaging is lost on the target audience? Or ever wondered why your relevance score is sitting at 3 when you’ve painstakingly created the audience… Read More »
We sat down with the awesome social strategist and consultant Rebecca Bond to talk all things social –– adjusting your clients’ social strategies, the future of the industry, remote work, creating videos and more! Watch the full video interview here, or read on for our highlights! Some answers have been lightly edited for clarity. Let’s… Read More »
Oh, 2020. It held such promise: the year of clarity. Remember all those optimistic marketing strategies focusing on laser-focus and 2020 vision? 👓 Now, no-one is properly equipped to see what’s coming next. We can’t accurately predict what the global economy will look like in a week, let alone 12 months. We should’ve all been… Read More »
Our latest add-on feature, Social Inbox, officially launches today! 🎉 As the COVID-19 crisis unfolds around us, you may be receiving more messages than usual from your customers. 📧 To help with this, we’re giving all our users completely free access to Social Inbox until 1 July 2020. After that date, you’ll be able to… Read More »
There’s no getting away from it –– Coronavirus is a very real, unignorable part of global society now. It’s serious, and it’s scary –– will life ever go back to normal? Will we ever shake strangers’ hands again? Are we all going to become obsessed with hand sanitiser? Thankfully, the internet is here to take our… Read More »