Author Archives: Rosie Greaves

What is social selling, and why should you start using it right now?

If, like us, you enjoy perusing up-to-the-minute marketing blogs and online selling trends, you’ll have likely stumbled across the phrase ‘social selling.’  Over the last few years, this buzzword has skyrocketed in popularity.  Why? Because social selling has the potential to replace the dreaded cold call. It’s easy to mistake social selling for social media… Read More: What is social selling, and why should you start using… »

How to Run a Smarter E-Commerce Business With CRM Personalization

In today’s highly competitive market, customers expect brands to personalize their content and product recommendations to meet their exact needs.  But don’t just take our word for it. Some surveys suggest that as many as 80% of shoppers are more likely to buy from brands offering a customized experience.  This is where CRM software comes… Read More: How to Run a Smarter E-Commerce Business With CRM Personalization »