If, like us, you enjoy perusing up-to-the-minute marketing blogs and online selling trends, you’ll have likely stumbled across the phrase ‘social selling.’ Over the last few years, this buzzword has skyrocketed in popularity. Why? Because social selling has the potential to replace the dreaded cold call. It’s easy to mistake social selling for social media… Read More »
As all good marketers know, it’s vital to understand your audience. And as much as we might think we know them inside out, it’s important to constantly test and iterate to make sure your messaging lands correctly. As the internet has matured, advanced tactics for learning and testing have emerged to make our lives easier. … Read More »
It’s critical for businesses to respond to customers in real-time. Interactive and personalized customer service is, in fact, the cornerstone of modern businesses. To cater to customers around-the-clock, businesses are investing in conversational AI chatbots and voice assistants. Need evidence? According to a Gartner survey, the usage of AI in marketing has increased by 270%… Read More »
Want to build a powerful eCommerce brand but don’t know how to go about it? Here are some of the most effective methods of building a solid eCommerce brand for your business. It’s expected that by 2021, there will be over 2.14 billion eCommerce buyers in the world. This will be a stark increase from… Read More »
Ray Slater-Berry shares six secrets to increase social media engagement and increase your brand’s reach on social platforms.
If there’s one person we trust with the latest trends and changes in digital marketing, it’s Neil Patel. A bestselling author, entrepreneur and expert on all things digital, he’s been at the forefront of online marketing for over a decade, even being recognised as a top 100 entrepreneur under 30 by President Obama. The key… Read More »