Do you know how your social media efforts are affecting your web traffic? The truth is, the vast majority of marketers don’t have the data to link their website traffic, conversions and signups to their efforts on social media. Enter: Link tracking! To connect social media with web traffic, you need to harness the data… Read More »
Have you ever been tempted to copy the same social updates across all of your platforms? What about the same hashtags and @mentions? Maybe this isn’t even a temptation, but your regular routine. You need to customise your text for every social platform you use. Each social site has a different base of users who… Read More »
This is part one of a two-part blog series covering the benefits of content categories, and how easy it is to implement them in SmarterQueue. Jump to Part Two here. When you’re adding content, it can be a pain to set a date for each post so that your different types of content are evenly… Read More »
There is a debate in social media circles about whether content should be posted only once or reposted multiple times (in the case of evergreen content). Advocates of posting once claim that reposting doesn’t provide any noticeable boost in engagement. The facts show otherwise – content posted once is only seen by a tiny fraction of… Read More »
We gave one of our customers a sneak preview of our new Calendar view and Post Editor. Watch his video tour, or read on for his detailed guide to what’s new! Hello SmarterQueue devotees! Pete from Do You Even Blog here. I’ve been a power user of SmarterQueue since first discovering them last fall,… Read More »
In February 2018 Twitter announced changes to their API requirements in an attempt to crack down on “malicious activity” targeted around big discussions like the US election. These new controls, which ban co-ordinated tweeting from more than one profile, are designed to prevent bots from spreading spam, and taking over conversations and trending hashtags. We… Read More »
So far, 2018 is all change for social networks. First, Facebook announced a significant new business direction, leading to changes to the News Feed algorithm; and now Instagram has introduced “direct publishing” for business profiles. Instagram Direct Publishing: The Facts Direct publishing means post publishing will be automatic, similar to Facebook/Twitter automation. Nothing has changed… Read More »
You’ve probably heard by now that Facebook will be rolling out changes to their News Feed Algorithm. And you may be feeling like this: Relax. You may think it’s all doom and gloom, but let’s be honest, this isn’t Facebook’s first move towards prioritising personalised content. This time around Facebook said: “Because space in News… Read More »
You spend a lot of time finding the perfect images, videos, and GIFs for your social posts. If you share these images only once, all of that time spent will go to waste when your media is only seen by 5% of your audience. When you reuse your media, it gets in front of more… Read More »
We’ve all heard that images are a must-have element of your social strategy. A scroll through your feed on any social network will show you just how pervasive images have become in social media. Our eyes are automatically drawn to images, so we often jump over plain text posts in favour of those with visuals. But,… Read More »