Facebook launched hashtags on their platform back in 2013. Would you believe it? In the seven(!) years that have passed since, they’ve never really taken off. But that could all be changing, as we’re seeing new features in Facebook that signify a shift towards prioritizing hashtags. Can using hashtags on Facebook increase your organic reach?… Read More »
Have you ever wondered why your Facebook Ads aren’t converting as well as you’d like them to? Ever spent ages crafting the perfect Facebook Ad campaign, only to find its clever messaging is lost on the target audience? Or ever wondered why your relevance score is sitting at 3 when you’ve painstakingly created the audience… Read More »
As promised at the F8 Developer Conference back in May, Facebook Dating officially launched this week in the US, causing Match Group (which owns Match.com, Tinder and OKCupid) shares to fall considerably upon the announcement. With the concept initially announced in 2018, it’s a matchmaking tool within Facebook that allows users to create separate dating… Read More »
Instagram Opens AR Filter Creation Tools to All Users 🤳 This week, Instagram announced that anyone can now create their own Spark AR effects. In short, this means that anyone can build AR experiences for Facebook and Instagram, with no coding experience necessary. The Effect Gallery will showcase niche effects from up-and-coming artists from the… Read More »
You’ve likely experienced this: you’ll be talking about something with a friend, and then 15 minutes later, you’re scrolling through Instagram…. and BAM. There’s an ad for a product related to the very topic you’ve been discussing. You think…hmm, is Instagram listening to me? Chances are, this has happened on more than one occasion. Perhaps… Read More »
Welcome to this week’s round-up of bite-sized social media news. We’ve sorted through the major news updates you need to know, as well as selected a few of our favourite reads to get your teeth into. Instagram & Facebook add new features for #PrideMonth 🌈 Instagram has announced brand new interactive features in solidarity with… Read More »
IGTV now supports landscape videos 📹 In a move that marks a departure from IGTV’s original vertical-only strategy, the video streaming platform this week announced plans to add the ability to upload horizontal videos. “IGTV should be the home of great content, no matter how it’s shot. By allowing landscape, we’re removing barriers to production… Read More »
Have you heard? Facebook Groups are one of the most important channels to focus on. Continuing the theme from Facebook’s F8 conference, the emphasis was on Groups front and centre as how it wants users to think of the Facebook ‘experience’. “People have always come to Facebook to connect with friends and family, but over… Read More »
Have you had time to keep up with this week’s social media marketing updates? We’ve rounded up the need-to-know stories for the week, so you don’t have to 😇 Surprising Predictions About Facebook Messenger Marketing Have you dabbled in Facebook Messenger yet? Here are 14 compelling – and surprising – reasons you need to make this… Read More »
We round up the week’s biggest social media stories, in bite-size form to save you even more time. Facebook’s F8 Conference Happened It’s been a big week for social media, with Facebook’s F8 conference dominating headlines. The key takeaways from this year’s event? Privacy is paramount Facebook is being redesigned around groups and events Instagram… Read More »