Sure, GIFs are the latest and greatest trend in social media engagement, but do you know how to make your own? While most of us have used GIFs, there is a sizeable majority of us who have never made one. Using pre-made GIFs will only get you so far. To stand out online, you need… Read More »
There is so much more to social media than writing something and simply hitting ‘share’. Before you can send a post out to your followers, it goes through a series of steps. You first have to find a piece of interesting content, write some catchy text to accompany it (along with a popular hashtag or… Read More »
You only get one chance to make a good impression. When it comes to content, your headline is the first—and perhaps last—impression you make on a prospective reader. According to Copyblogger, the headline is the most-read sentence of any article – chances are that only 20% of your readers will even make it to the… Read More »
Sometimes, the trick to winning at social media is understanding when NOT to post. We’ve all been there. Your schedule is perfectly teed-up, but something comes up to disrupt your preset messaging. In other platforms, all you can do is halt every update until the environment returns to normal. You might have many reasons for… Read More »
Social media is a numbers game. Everything from the time you post, to the types of content you share, is all an educated guess on what your followers would like to see and when they would like to see it. This is especially true when considering how often to post each day. Posting frequency is… Read More »
When was the last time you had a conversation with a follower on one of your social networks? If that question is hard to answer, chances are that your audience is less than engaged. Any social feed can push content out to the world, but it takes skill and a human touch to pull content… Read More »
This is the second of a two-post series on optimising your content categories in SmarterQueue. In case you missed it, check out Part 1 where you’ll learn all the content category basics. Do you know the feeling of finding the right piece of content, at the wrong time? Perhaps you’ve been searching for hours for… Read More »
Whether you’re a new user or a seasoned pro, there may be features of SmarterQueue that you haven’t yet taken advantage of. More than simply scheduling, SmarterQueue offers detailed reporting, in-depth analytics, and content curation tools that take your social media to the next level. Read our tips to get the most out of your… Read More »
How do you get the most bang for your buck on social media? That is, should you spend your time scheduling posts to be shared at a specific time? Or does posting natively on each social network get more engagement? Social media gets more crowded with every passing minute. What’s more, just when you think… Read More »
Do you know how your social media efforts are affecting your web traffic? The truth is, the vast majority of marketers don’t have the data to link their website traffic, conversions and signups to their efforts on social media. Enter: Link tracking! To connect social media with web traffic, you need to harness the data… Read More »