As a marketer, chances are that you rely on a content calendar to plan your content in advance. But are you working way too hard? 👀 Some questions to ask yourself: Is your content calendar in spreadsheet form? Does your content calendar have every space filled with an update? Is every post in your content… Read More »
Why is your brand on social media? If your first answer is ‘direct sales’ or ‘self-promotion’, you may need to rethink your social strategy. In this video, we’ll show you why you need to prioritize the ‘social’ aspect of social media, and how you can start using it strategically to find relevant audiences to connect… Read More »
Have you ever wondered why your Facebook Ads aren’t converting as well as you’d like them to? Ever spent ages crafting the perfect Facebook Ad campaign, only to find its clever messaging is lost on the target audience? Or ever wondered why your relevance score is sitting at 3 when you’ve painstakingly created the audience… Read More »
We sat down with the awesome social strategist and consultant Rebecca Bond to talk all things social –– adjusting your clients’ social strategies, the future of the industry, remote work, creating videos and more! Watch the full video interview here, or read on for our highlights! Some answers have been lightly edited for clarity. Let’s… Read More »
Oh, 2020. It held such promise: the year of clarity. Remember all those optimistic marketing strategies focusing on laser-focus and 2020 vision? 👓 Now, no-one is properly equipped to see what’s coming next. We can’t accurately predict what the global economy will look like in a week, let alone 12 months. We should’ve all been… Read More »
Each company will have its own set of challenges, opportunities, and preferences when it comes to the unprecedented situation we face globally. During this uncertain time, we’d like to offer our best advice, resources, and practical tools and tips to help you navigate your way through this new digital-first world. As a fully remote company,… Read More »
If you’re a content or social marketer, you’re likely familiar with the 80/20 rule: the content you share should only be 20% self-promotion, and 80% ‘other’ (educational, entertaining or helpful content), that is not in any way selling to them. But how do you find the time to create all this entertaining, educational and informational… Read More »
Likes, comments, clicks, shares – engagement rate is still one of the main measures of success in social media marketing. While every social media marketer aims to increase a brand’s follower count across their various platforms, it’s now common knowledge that a large following doesn’t always translate into high engagement. In this article, we’re going… Read More »
Looking to sharpen up your content marketing workflow in 2020? We’ve done a quick roundup of our favourite content marketing tools to add to your arsenal, to help you save time, produce awesome content and send your traffic and engagement skyrocketing. 🚀 SmarterQueue Content Curation More than just a social media scheduler, SmarterQueue is a… Read More »
How do you currently measure the success of your social posts? A quick peruse of your analytics every now and then? A weekly or monthly report? Well, that’s all well and good… But one seriously good way to learn what your audience enjoys is by running some A/B tests (otherwise known as split tests). What… Read More »