The influencer marketing landscape has evolved over the past few years, and is a key strategy for increasing brand awareness, boosting reach, and making sales. 93% of marketers now use Instagram influencers in their marketing strategies; with 69.8% planning to increase their influencer marketing budgets. For brands looking for influencers to build a relationship with,… Read More »
Want to grow your brand on Twitter? I’m not surprised. With 134 million daily active users, Twitter is the preferred platform for enterprising brands and marketers. In fact, 70% of B2B and 60% of B2C marketers use Twitter for brand promotions. By the same argument, Twitter is a virtual battleground where brands compete for limited… Read More »
Looking for some inspiration for your Halloween social campaign? Look no further! Here’s a scary fact: US consumers spent, on average, $9 million last Halloween. That’s a lot of pumpkin spice lattes, costumes, and candy. It seems we just can’t get enough of this annual holiday. So how can you leverage this ghoulish obsession and… Read More »
IGTV now supports landscape videos 📹 In a move that marks a departure from IGTV’s original vertical-only strategy, the video streaming platform this week announced plans to add the ability to upload horizontal videos. “IGTV should be the home of great content, no matter how it’s shot. By allowing landscape, we’re removing barriers to production… Read More »
Whether you’ve worked with influencers before or are just thinking about it, the world of influencer marketing can be a mysterious business. We’ve whittled down the seven things you absolutely must bear in mind when you’re looking at partnering with influencers, to get you the most bang for your buck. Value Engagement Over Reach📈 OK,… Read More »