Social media is all about value. You follow people for the value they provide, and vice-versa for those who follow you. To many who use social media, a component of value is originality. You might be hesitant to repeat posts for fear of being viewed as spammy or unoriginal. But, with the right strategy, repeating… Read More »
How do you get the most bang for your buck on social media? That is, should you spend your time scheduling posts to be shared at a specific time? Or does posting natively on each social network get more engagement? Social media gets more crowded with every passing minute. What’s more, just when you think… Read More »
There is a debate in social media circles about whether content should be posted only once or reposted multiple times (in the case of evergreen content). Advocates of posting once claim that reposting doesn’t provide any noticeable boost in engagement. The facts show otherwise – content posted once is only seen by a tiny fraction of… Read More »