As all good marketers know, it’s vital to understand your audience. And as much as we might think we know them inside out, it’s important to constantly test and iterate to make sure your messaging lands correctly. As the internet has matured, advanced tactics for learning and testing have emerged to make our lives easier. … Read More »
Why is your brand on social media? If your first answer is ‘direct sales’ or ‘self-promotion’, you may need to rethink your social strategy. In this video, we’ll show you why you need to prioritize the ‘social’ aspect of social media, and how you can start using it strategically to find relevant audiences to connect… Read More »
We sat down with the awesome social strategist and consultant Rebecca Bond to talk all things social –– adjusting your clients’ social strategies, the future of the industry, remote work, creating videos and more! Watch the full video interview here, or read on for our highlights! Some answers have been lightly edited for clarity. Let’s… Read More »
Social media monitoring. It’s a key puzzle piece in a solid social strategy. Not only does it allow you to check what’s being said about your brand, enabling you to proactively learn, improve your product and respond, it also lets you stay on top of relevant industry topics, and what your favourite influencers or thought… Read More »
Looking for some inspiration for your Halloween social campaign? Look no further! Here’s a scary fact: US consumers spent, on average, $9 million last Halloween. That’s a lot of pumpkin spice lattes, costumes, and candy. It seems we just can’t get enough of this annual holiday. So how can you leverage this ghoulish obsession and… Read More »
Do you know how well your social marketing strategy is performing? Do you have access to insights that will guide you to make better marketing decisions? Here at SmarterQueue, we’re big on data, and we decided to use some of our awesome tech to create a completely free social media analytics tool! Social Report allows… Read More »
Ah, the elusive ‘best times to post on social media’. ⏰ While many social media management tools claim to offer this as an exact science, the truth is –– it’s almost impossible to find your best posting times on social without doing a bit of groundwork. If any social media tool tells you something like,… Read More »
Engagement and reach – they’re two of the social marketer’s holy grail metrics. The social networks know this, and yet they don’t make it easy for us. In fact, according to the latest research, the average organic post on Facebook reaches a mere 6% of your audience. Just look at the 2019 data: This is… Read More »
IGTV now supports landscape videos 📹 In a move that marks a departure from IGTV’s original vertical-only strategy, the video streaming platform this week announced plans to add the ability to upload horizontal videos. “IGTV should be the home of great content, no matter how it’s shot. By allowing landscape, we’re removing barriers to production… Read More »
How often does your free social media scheduler give you any useful reporting insights? I’m guessing not very often. That’s because with social media tools, you get what you pay for. This is where SmarterQueue’s analytics features come in! Rather than checking 5+ sites for you social media data, you can access all the analytics… Read More »