Facebook launched hashtags on their platform back in 2013. Would you believe it? In the seven(!) years that have passed since, they’ve never really taken off. But that could all be changing, as we’re seeing new features in Facebook that signify a shift towards prioritizing hashtags. Can using hashtags on Facebook increase your organic reach?… Read More »
Our latest add-on feature, Social Inbox, officially launches today! 🎉 As the COVID-19 crisis unfolds around us, you may be receiving more messages than usual from your customers. 📧 To help with this, we’re giving all our users completely free access to Social Inbox until 1 July 2020. After that date, you’ll be able to… Read More »
Social media monitoring. It’s a key puzzle piece in a solid social strategy. Not only does it allow you to check what’s being said about your brand, enabling you to proactively learn, improve your product and respond, it also lets you stay on top of relevant industry topics, and what your favourite influencers or thought… Read More »
Likes, comments, clicks, shares – engagement rate is still one of the main measures of success in social media marketing. While every social media marketer aims to increase a brand’s follower count across their various platforms, it’s now common knowledge that a large following doesn’t always translate into high engagement. In this article, we’re going… Read More »
As promised at the F8 Developer Conference back in May, Facebook Dating officially launched this week in the US, causing Match Group (which owns Match.com, Tinder and OKCupid) shares to fall considerably upon the announcement. With the concept initially announced in 2018, it’s a matchmaking tool within Facebook that allows users to create separate dating… Read More »
You’ve probably heard by now that Facebook will be rolling out changes to their News Feed Algorithm. And you may be feeling like this: Relax. You may think it’s all doom and gloom, but let’s be honest, this isn’t Facebook’s first move towards prioritising personalised content. This time around Facebook said: “Because space in News… Read More »