If you’re a content or social marketer, you’re likely familiar with the 80/20 rule: the content you share should only be 20% self-promotion, and 80% ‘other’ (educational, entertaining or helpful content), that is not in any way selling to them. But how do you find the time to create all this entertaining, educational and informational… Read More »
There’s a lot of content marketing out there. There is so much, in fact, that it can be really tricky to cut through the noise to make sure your own content is seen and shared. Tricky, but not impossible. As Part Three of our Kickstart Your Content Strategy series, this article will empower you with… Read More »
In this three-part Kickstart Your Content Strategy series, we’re exploring the top three barriers to having a successful content strategy, cited by marketers in CMI‘s survey: Lack of time (69%) Producing enough content (55%) Producing engaging content (47%) Today, we’re focusing on #2: Producing Enough Content 🧞♂️ No matter if you’re a solopreneur or a large-scale content production… Read More »
Does your content strategy need a bit of a 2020 shake-up? Is what you’re doing working, but could be working better? Or are you flying by the seat of your pants, hoping for the best and it’s not paying off? Either way – you’re in the right place. We’ve researched the main pain points that… Read More »
With news and cultural events unfolding each minute on Twitter, Instagram and Facebook, it can be tempting—and even lucrative—to get involved in reactive social, especially on a ‘slow’ day in your own marketing calendar. But it’s important you can identify when to have a point of view on a trending topic, or when to stay… Read More »
As social media marketers, we all know the importance of establishing an emotional connection with our audiences: it’s vital to be seen as genuine, approachable and ‘human’. For brands, this often means adapting your tone on social to become a little more relaxed. Plus, you often need to convey clear meaning in tight spaces. Emojis… Read More »