As all good marketers know, it’s vital to understand your audience. And as much as we might think we know them inside out, it’s important to constantly test and iterate to make sure your messaging lands correctly. As the internet has matured, advanced tactics for learning and testing have emerged to make our lives easier. … Read More »
Social scheduling with SmarterQueue just got more powerful. At SmarterQueue, our aim has always been to help you be more efficient with your time. We aim to help you plan ahead so you can create brilliant social media strategies. As you know, SmarterQueue allows you to create a balanced content plan with Categories for your… Read More »
When assessing social media management tools, it’s important to remind yourself of why you’re using social media for your business in the first place. Once you’ve got your social media objectives at the forefront of your mind, you’ll be better placed to choose a platform that helps you meet your goals and, crucially, that meets your budget.
Why is your brand on social media? If your first answer is ‘direct sales’ or ‘self-promotion’, you may need to rethink your social strategy. In this video, we’ll show you why you need to prioritize the ‘social’ aspect of social media, and how you can start using it strategically to find relevant audiences to connect… Read More »
We chatted to Cris West, Director of Operations at Healthy Stuff, to find out how he drives phenomenal traffic and revenue to his multi-brand business with SmarterQueue. Cris, could you tell us a bit about your business and your social strategy? Healthy Stuff is an established, UK-based business that makes and distributes allergy testing kits… Read More »
We sat down with the awesome social strategist and consultant Rebecca Bond to talk all things social –– adjusting your clients’ social strategies, the future of the industry, remote work, creating videos and more! Watch the full video interview here, or read on for our highlights! Some answers have been lightly edited for clarity. Let’s… Read More »
It’s no secret that social media can be an absolute goldmine for B2B lead generation. With over 3bn people using social media around the world, it’s only logical that your potential customers exist in some capacity on most, if not all, of the platforms out there. But some marketers still think of social media as… Read More »
Engagement and reach – they’re two of the social marketer’s holy grail metrics. The social networks know this, and yet they don’t make it easy for us. In fact, according to the latest research, the average organic post on Facebook reaches a mere 6% of your audience. Just look at the 2019 data: This is… Read More »
Are you looking to upgrade your social media management tool? Perhaps you don’t use one at all yet? Either way, there’s a ton of reasons to use SmarterQueue – the first 13 of which we covered here: 13 Killer Reasons to use SmarterQueue. Want more convincing? OK, we got you. Here goes – even more… Read More »
Why I created SmarterQueue I’ve been developing websites since I was 15, back when the internet was accessed via dial-up modem, and Facebook and Google didn’t even exist. I saw the web’s potential for allowing anyone to publish something that could be instantly viewed and helpful to anyone around the world. I studied Astrophysics at… Read More »