Instagram Opens AR Filter Creation Tools to All Users 🤳 This week, Instagram announced that anyone can now create their own Spark AR effects. In short, this means that anyone can build AR experiences for Facebook and Instagram, with no coding experience necessary. The Effect Gallery will showcase niche effects from up-and-coming artists from the… Read More »
Ah, the elusive ‘best times to post on social media’. ⏰ While many social media management tools claim to offer this as an exact science, the truth is –– it’s almost impossible to find your best posting times on social without doing a bit of groundwork. If any social media tool tells you something like,… Read More »
The idea that there are best times to post on social media is an attractive one. After all, who wouldn’t want to know exactly when you’ll get maximum engagement. Unfortunately, there is no such thing as a universal best time to post. Studies can’t agree which time is best in the first place. Buffer suggests that the best… Read More »
If there’s a universal piece of advice in the social media world, it’s this: use data to make your decisions. If you know how to use social media analytics right, you can grow your business 2-3x faster. There’s a difference between ‘vanity metrics’ (those that look good in reports), and ‘actionable metrics’ (those that tell… Read More »