Facebook launched hashtags on their platform back in 2013. Would you believe it? In the seven(!) years that have passed since, they’ve never really taken off. But that could all be changing, as we’re seeing new features in Facebook that signify a shift towards prioritizing hashtags. Can using hashtags on Facebook increase your organic reach?… Read More »
Likes, comments, clicks, shares – engagement rate is still one of the main measures of success in social media marketing. While every social media marketer aims to increase a brand’s follower count across their various platforms, it’s now common knowledge that a large following doesn’t always translate into high engagement. In this article, we’re going… Read More »
Social media is all about value. You follow people for the value they provide, and vice-versa for those who follow you. To many who use social media, a component of value is originality. You might be hesitant to repeat posts for fear of being viewed as spammy or unoriginal. But, with the right strategy, repeating… Read More »
There is so much more to social media than writing something and simply hitting ‘share’. Before you can send a post out to your followers, it goes through a series of steps. You first have to find a piece of interesting content, write some catchy text to accompany it (along with a popular hashtag or… Read More »
If there’s a universal piece of advice in the social media world, it’s this: use data to make your decisions. If you know how to use social media analytics right, you can grow your business 2-3x faster. There’s a difference between ‘vanity metrics’ (those that look good in reports), and ‘actionable metrics’ (those that tell… Read More »
Have you ever been tempted to copy the same social updates across all of your platforms? What about the same hashtags and @mentions? Maybe this isn’t even a temptation, but your regular routine. You need to customise your text for every social platform you use. Each social site has a different base of users who… Read More »
This is part one of a two-part blog series covering the benefits of content categories, and how easy it is to implement them in SmarterQueue. Jump to Part Two here. When you’re adding content, it can be a pain to set a date for each post so that your different types of content are evenly… Read More »