The idea that there are best times to post on social media is an attractive one. After all, who wouldn’t want to know exactly when you’ll get maximum engagement. Unfortunately, there is no such thing as a universal best time to post. Studies can’t agree which time is best in the first place. Buffer suggests that the best… Read More: What Are The Best Times To Post On Social Media? »
If there’s a universal piece of advice in the social media world, it’s this: use data to make your decisions. If you know how to use social media analytics right, you can grow your business 2-3x faster. There’s a difference between ‘vanity metrics’ (those that look good in reports), and ‘actionable metrics’ (those that tell… Read More: Optimise Your Social Strategy With Smarter Analytics »
Do you know how your social media efforts are affecting your web traffic? The truth is, the vast majority of marketers don’t have the data to link their website traffic, conversions and signups to their efforts on social media. Enter: Link tracking! To connect social media with web traffic, you need to harness the data… Read More: Link Tracking: Make Your Social Data Work Harder »