As all good marketers know, it’s vital to understand your audience. And as much as we might think we know them inside out, it’s important to constantly test and iterate to make sure your messaging lands correctly. As the internet has matured, advanced tactics for learning and testing have emerged to make our lives easier. … Read More »
Ray Slater-Berry shares six secrets to increase social media engagement and increase your brand’s reach on social platforms.
Why is your brand on social media? If your first answer is ‘direct sales’ or ‘self-promotion’, you may need to rethink your social strategy. In this video, we’ll show you why you need to prioritize the ‘social’ aspect of social media, and how you can start using it strategically to find relevant audiences to connect… Read More »
Instagram is a seriously powerful tool for influencers and businesses to market their products and services. And in recent months, the social platform has added a ton of new features to help you promote your small biz in even more effective ways, alongside some powerful Instagram metrics to help you track your success. In this… Read More »
We chatted to Cris West, Director of Operations at Healthy Stuff, to find out how he drives phenomenal traffic and revenue to his multi-brand business with SmarterQueue. Cris, could you tell us a bit about your business and your social strategy? Healthy Stuff is an established, UK-based business that makes and distributes allergy testing kits… Read More »
We sat down with the awesome social strategist and consultant Rebecca Bond to talk all things social –– adjusting your clients’ social strategies, the future of the industry, remote work, creating videos and more! Watch the full video interview here, or read on for our highlights! Some answers have been lightly edited for clarity. Let’s… Read More »
Oh, 2020. It held such promise: the year of clarity. Remember all those optimistic marketing strategies focusing on laser-focus and 2020 vision? 👓 Now, no-one is properly equipped to see what’s coming next. We can’t accurately predict what the global economy will look like in a week, let alone 12 months. We should’ve all been… Read More »
Each company will have its own set of challenges, opportunities, and preferences when it comes to the unprecedented situation we face globally. During this uncertain time, we’d like to offer our best advice, resources, and practical tools and tips to help you navigate your way through this new digital-first world. As a fully remote company,… Read More »
Twitter has hopped aboard the Stories bandwagon, and begun testing a feature that they are calling ‘Fleets‘. The move isn’t surprising, given the increasing popularity of Stories formats. Starting life on Snapchat, the format is now prevalent on Facebook, Messenger, Instagram, Pinterest, and coming on LinkedIn. You might say it’s the natural evolution of social… Read More »
It’s no secret that social media can be an absolute goldmine for B2B lead generation. With over 3bn people using social media around the world, it’s only logical that your potential customers exist in some capacity on most, if not all, of the platforms out there. But some marketers still think of social media as… Read More »