Tag Archives: content strategy

6 Most Effective Ways to Build a Strong eCommerce Brand

Want to build a powerful eCommerce brand but don’t know how to go about it? Here are some of the most effective methods of building a solid eCommerce brand for your business. It’s expected that by 2021, there will be over 2.14 billion eCommerce buyers in the world. This will be a stark increase from… Read More »

Neil Patel’s 7 Digital Marketing Trends for 2020

If there’s one person we trust with the latest trends and changes in digital marketing, it’s Neil Patel.  A bestselling author, entrepreneur and expert on all things digital, he’s been at the forefront of online marketing for over a decade, even being recognised as a top 100 entrepreneur under 30 by President Obama.  The key… Read More »

Kickstart Your Content Strategy: The Definitive Method for Producing Highly Engaging Content ✨

There’s a lot of content marketing out there.  There is so much, in fact, that it can be really tricky to cut through the noise to make sure your own content is seen and shared. Tricky, but not impossible.  As Part Three of our Kickstart Your Content Strategy series, this article will empower you with… Read More »

10 Mistakes to Avoid in Your B2B Social Media Strategy

It’s no secret that social media can be an absolute goldmine for B2B lead generation. With over 3bn people using social media around the world, it’s only logical that your potential customers exist in some capacity on most, if not all, of the platforms out there. But some marketers still think of social media as… Read More »

Handling a PR Crisis: Three Things to Learn from Equinox’s Nightmare Month

Do you know how to handle a PR crisis? If you’re going to align your brand with a cause, you’d better live and breathe those values – as high-end fitness clubs Equinox/SoulCycle learned the hard way this month. Equinox has supported the LGBT community for a few years now. Their most recent effort was June’s… Read More »

Kickstart Your Content Strategy ⚡ 9 Ways to Repurpose Content to Fill Your Social Queue Fast

In this three-part Kickstart Your Content Strategy series, we’re exploring the top three barriers to having a successful content strategy, cited by marketers in CMI‘s survey: Lack of time (69%) Producing enough content (55%) Producing engaging content (47%) Today, we’re focusing on #2: Producing Enough Content 🧞‍♂️ No matter if you’re a solopreneur or a large-scale content production… Read More »

Kickstart Your Content Strategy: Time-Saving Tactics 🚀 [With Free Content Planning Template]

Does your content strategy need a bit of a 2020 shake-up? Is what you’re doing working, but could be working better? Or are you flying by the seat of your pants, hoping for the best and it’s not paying off? Either way – you’re in the right place. We’ve researched the main pain points that… Read More »

Variations: A Smarter Way to Recycle Social Posts

You can now create different Variations of your Evergreen posts!  🎉 Between rule changes on some social networks and organic reach still on the decline, it can be hard to stand out from the crowd on social media without dedicating hours and hours of manpower to it. We’ve been working hard behind the scenes to… Read More »