With news and cultural events unfolding each minute on Twitter, Instagram and Facebook, it can be tempting—and even lucrative—to get involved in reactive social, especially on a ‘slow’ day in your own marketing calendar. But it’s important you can identify when to have a point of view on a trending topic, or when to stay… Read More »
The idea that there are best times to post on social media is an attractive one. After all, who wouldn’t want to know exactly when you’ll get maximum engagement. Unfortunately, there is no such thing as a universal best time to post. Studies can’t agree which time is best in the first place. Buffer suggests that the best… Read More »
If there’s a universal piece of advice in the social media world, it’s this: use data to make your decisions. If you know how to use social media analytics right, you can grow your business 2-3x faster. There’s a difference between ‘vanity metrics’ (those that look good in reports), and ‘actionable metrics’ (those that tell… Read More »
Have you ever been tempted to copy the same social updates across all of your platforms? What about the same hashtags and @mentions? Maybe this isn’t even a temptation, but your regular routine. You need to customise your text for every social platform you use. Each social site has a different base of users who… Read More »