When assessing social media management tools, it’s important to remind yourself of why you’re using social media for your business in the first place. Once you’ve got your social media objectives at the forefront of your mind, you’ll be better placed to choose a platform that helps you meet your goals and, crucially, that meets your budget.
Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.