When assessing social media management tools, it’s important to remind yourself of why you’re using social media for your business in the first place. Once you’ve got your social media objectives at the forefront of your mind, you’ll be better placed to choose a platform that helps you meet your goals and, crucially, that meets your budget.
It’s no secret that social media can be an absolute goldmine for B2B lead generation. With over 3bn people using social media around the world, it’s only logical that your potential customers exist in some capacity on most, if not all, of the platforms out there. But some marketers still think of social media as… Read More »
Engagement and reach – they’re two of the social marketer’s holy grail metrics. The social networks know this, and yet they don’t make it easy for us. In fact, according to the latest research, the average organic post on Facebook reaches a mere 6% of your audience. Just look at the 2019 data: This is… Read More »