Author Archives: Indranil Choudhury

About Indranil Choudhury

Indranil is a content marketer based in New Delhi, India. He works with teams building b2b SaaS products.

What Are The Best Times To Post On Social Media?

The idea that there are best times to post on social media is an attractive one. After all, who wouldn’t want to know exactly when you’ll get maximum engagement. Unfortunately, there is no such thing as a universal best time to post.  Studies can’t agree which time is best in the first place. Buffer suggests that the best… Read More »

Optimise Your Social Strategy With Smarter Analytics

If there’s a universal piece of advice in the social media world, it’s this: use data to make your decisions. If you know how to use social media analytics right, you can grow your business 2-3x faster. There’s a difference between ‘vanity metrics’ (those that look good in reports), and ‘actionable metrics’ (those that tell… Read More »