Have you ever been tempted to copy the same social updates across all of your platforms? What about the same hashtags and @mentions? Maybe this isn’t even a temptation, but your regular routine. You need to customise your text for every social platform you use. Each social site has a different base of users who… Read More: Why You Need Custom Text for Each Social Platform »
There is a debate in social media circles about whether content should be posted only once or reposted multiple times (in the case of evergreen content). Advocates of posting once claim that reposting doesn’t provide any noticeable boost in engagement. The facts show otherwise – content posted once is only seen by a tiny fraction of… Read More: How Evergreen Content Boosts Social Engagement »
You spend a lot of time finding the perfect images, videos, and GIFs for your social posts. If you share these images only once, all of that time spent will go to waste when your media is only seen by 5% of your audience. When you reuse your media, it gets in front of more… Read More: Make the Most of Your Content: Reuse Your Media »
We’ve all heard that images are a must-have element of your social strategy. A scroll through your feed on any social network will show you just how pervasive images have become in social media. Our eyes are automatically drawn to images, so we often jump over plain text posts in favour of those with visuals. But,… Read More: 3 Keys to Attracting an Audience with Social Images »
Sure, a picture is worth a thousand words. But sometimes that’s not enough. Animated GIFs are the most popular way to tell a story without the time commitment of a video or the restraint of a single image. On most social platforms, users don’t even need to think about whether to play a GIF, since… Read More: 7 Simple Reasons to Embrace Social GIFs »
Social media is an even playing field. Everyone, no matter how many followers or how many likes, has the chance to be a social media rockstar. However, with so many other wannabe superstars out there, you need to have a strong engagement strategy in order to stand out. Today, video is the best way to… Read More: How to Harness the Power of Video on Social Media »