Have you ever been tempted to copy the same social updates across all of your platforms? What about the same hashtags and @mentions? Maybe this isn’t even a temptation, but your regular routine. You need to customise your text for every social platform you use. Each social site has a different base of users who… Read More »
There is a debate in social media circles about whether content should be posted only once or reposted multiple times (in the case of evergreen content). Advocates of posting once claim that reposting doesn’t provide any noticeable boost in engagement. The facts show otherwise – content posted once is only seen by a tiny fraction of… Read More »
You’ve probably heard by now that Facebook will be rolling out changes to their News Feed Algorithm. And you may be feeling like this: Relax. You may think it’s all doom and gloom, but let’s be honest, this isn’t Facebook’s first move towards prioritising personalised content. This time around Facebook said: “Because space in News… Read More »
Social media is an even playing field. Everyone, no matter how many followers or how many likes, has the chance to be a social media rockstar. However, with so many other wannabe superstars out there, you need to have a strong engagement strategy in order to stand out. Today, video is the best way to… Read More »