Handling a PR Crisis: Three Things to Learn from Equinox’s Nightmare Month
Do you know how to handle a PR crisis? If you’re going to align your brand with a cause, you’d better live and breathe those values – as high-end fitness clubs Equinox/SoulCycle learned the hard way this month. Equinox has supported the LGBT community for a few years now. Their most recent effort was June’s… Read More »