Want to build a powerful eCommerce brand but don’t know how to go about it? Here are some of the most effective methods of building a solid eCommerce brand for your business. It’s expected that by 2021, there will be over 2.14 billion eCommerce buyers in the world. This will be a stark increase from… Read More »
With news and cultural events unfolding each minute on Twitter, Instagram and Facebook, it can be tempting—and even lucrative—to get involved in reactive social, especially on a ‘slow’ day in your own marketing calendar. But it’s important you can identify when to have a point of view on a trending topic, or when to stay… Read More »
As social media marketers, we all know the importance of establishing an emotional connection with our audiences: it’s vital to be seen as genuine, approachable and ‘human’. For brands, this often means adapting your tone on social to become a little more relaxed. Plus, you often need to convey clear meaning in tight spaces. Emojis… Read More »