Welcome to this week’s round-up of bite-sized social media news. We’ve sorted through the major news updates you need to know, as well as selected a few of our favourite reads to get your teeth into.
Instagram & Facebook add new features for #PrideMonth 🌈
Instagram has announced brand new interactive features in solidarity with the LGBTQ+ community to celebrate Pride Month, in the form of rainbow colour options, new gender options in the profile editor, and an LGBTQ+ teen guide in partnership with The Trevor Project.
No matter how you celebrate Pride, you can do it colourfully across Instagram. Together with GLAAD, we’ve identified prominent and popular hashtags – such as #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance, or #pride2019 – that the LGBTQ+ community uses to share and connect with each other. When you use these hashtags in Feed this month, they will be displayed in a rainbow gradient. New this Pride, when you use these hashtags in Stories, your story ring will turn rainbow while the photo or video is live for 24 hours.”
Instagram Blog
Meanwhile, Facebook has included rainbow-themed backgrounds for status updates, as shared by Matt Navara:
Read more on Social Media Today.
Facebook announces its own cryptocurrency 💵
Facebook has announced a digital currency, Libra, that will enable billions of its users to make transactions across the world in a potentially game-changing move for the financial industry.
The functionality will be available as a standalone app, and via WhatsApp and Facebook Messenger, as soon as next year. It will allow consumers to send money to each other as well as pay for goods and services using Facebook’s digital currency.
Read more critical analysis about the news here.
Tips for effective content recycling ⚡
ICYMI: Want some inspiration for effective and engaging content that’s fresh each time? We covered eight ways to repurpose the same content for different social platforms on the SmarterQueue blog.
Discover eight ways to repurpose your content here.
Snapchat publish seasonal marketing strategy guide 👻
Snapchat has published an extensive guide to the rest of the year’s marketing opportunities, with events, stats and tips for how to engage your community on the platform.
Here’s a snapshot of one of June’s key events, Graduation:
Female influencers earn less than their male counterparts 🚺
Meanwhile, the gender pay gap is alive and well, even in the female-dominated industry of influencer marketing. 77% percent of influencers are female, but they earn $108 less per post than male influencers, according to a recent study by Klear.
“When segmenting the data by channel, we noticed that YouTube had the highest gender pay gap. Overall, we found a 33% gap across all other platforms, yet YouTube was 5% higher with a 38% pay gap between men and women.”
Guy Avigdor, COO and co-founder of Klear
Read more analysis over on Marketing Land.
