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This Week in Social: Algorithm Updates, Horizontal IGTV Ads, Snapchat Ads & More
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Facebook, Influencer Marketing, Instagram, Social Media News, Week in Social
May 24, 2019

This Week in Social: Algorithm Updates, Horizontal IGTV Ads, Snapchat Ads & More

by Suzie Ryan
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IGTV now supports landscape videos 📹

IGTV Horizontal

In a move that marks a departure from IGTV’s original vertical-only strategy, the video streaming platform this week announced plans to add the ability to upload horizontal videos.

“IGTV should be the home of great content, no matter how it’s shot. By allowing landscape, we’re removing barriers to production that we heard about from creators to help creativity flourish on IGTV.”


Ashley Yuki, IGTV Product Lead, talking to Ad Age

The news comes amid a series of changes that are aiming to increase take-up of the platform, which hasn’t been as fast as IGTV had hoped.

These are the typical rates that influencers are charging for branded content 💸

Influencer marketing rate card (by category)

This is interesting – the average rates charged by influencers for a sponsored post.

Klear analysed 2,500+ influencers across Instagram, Facebook, and YouTube to understand market rates as pricing differs by content form and influencer type. Read the full report here.

Is it what you expected?

10 ways to increase engagement on your Facebook Groups

Facebook Groups are kind of a big deal right now, so we published our 10 best tips for succeeding with Facebook Groups. Go forth and see your engagement skyrocket!

Snapchat published a full report on the value of frequency planning for ads in Stories

As social marketers, we all want our paid campaigns to deliver effective reach, and for the creative to reach the audience enough times to make an impact.

Snapchat advertising

But what is the optimum number? If the frequency is too high, reach will be sacrificed. If it’s too low, you won’t get your money’s worth.

This report goes some way to answering this key question.

Facebook announces two new algorithm updates designed to improve on-platform engagement

Social Media Today summarise the two updates neatly here, with advice on how to adjust your strategy accordingly.

How to Create a Controversial Marketing Campaign That Converts

Finally, we devoured this blog post on controversial campaigns from Social Media Today. These examples of good and bad campaigns are food for thought if you’re thinking of courting controversy for publicity…

May we never forget this Kendall Jenner Pepsi Commercial

Got any other classics to share with us? Let us know below…

Tags: controversial social campaigns, facebook groups, influencer marketing ratecard, snapchat, snapchat advertising, social media news, social media tips
Suzie Ryan

Suzie is a Content Marketer for SmarterQueue based in London, UK. She loves helping brands and businesses find their voice through content and storytelling; and is particularly fond of the creative possibilities of social media as a platform. When she’s not writing, she’ll be found somewhere in North London, seeking out the bars that serve G&Ts in goblets. 🍸

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Suzie Ryan May 24, 2019

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