Engagement and reach – they’re two of the social marketer’s holy grail metrics. The social networks know this, and yet they don’t make it easy for us. In fact, according to the latest research, the average organic post on Facebook reaches a mere 6% of your audience. Just look at the 2019 data: This is… Read More »
You can now create different Variations of your Evergreen posts! 🎉 Between rule changes on some social networks and organic reach still on the decline, it can be hard to stand out from the crowd on social media without dedicating hours and hours of manpower to it. We’ve been working hard behind the scenes to… Read More »
In February 2018 Twitter announced changes to their API requirements in an attempt to crack down on “malicious activity” targeted around big discussions like the US election. These new controls, which ban co-ordinated tweeting from more than one profile, are designed to prevent bots from spreading spam, and taking over conversations and trending hashtags. We… Read More »