We chatted to Cris West, Director of Operations at Healthy Stuff, to find out how he drives phenomenal traffic and revenue to his multi-brand business with SmarterQueue. Cris, could you tell us a bit about your business and your social strategy? Healthy Stuff is an established, UK-based business that makes and distributes allergy testing kits… Read More »
Have you ever wondered why your Facebook Ads aren’t converting as well as you’d like them to? Ever spent ages crafting the perfect Facebook Ad campaign, only to find its clever messaging is lost on the target audience? Or ever wondered why your relevance score is sitting at 3 when you’ve painstakingly created the audience… Read More »
We sat down with the awesome social strategist and consultant Rebecca Bond to talk all things social –– adjusting your clients’ social strategies, the future of the industry, remote work, creating videos and more! Watch the full video interview here, or read on for our highlights! Some answers have been lightly edited for clarity. Let’s… Read More »
Oh, 2020. It held such promise: the year of clarity. Remember all those optimistic marketing strategies focusing on laser-focus and 2020 vision? 👓 Now, no-one is properly equipped to see what’s coming next. We can’t accurately predict what the global economy will look like in a week, let alone 12 months. We should’ve all been… Read More »
Our latest add-on feature, Social Inbox, officially launches today! 🎉 As the COVID-19 crisis unfolds around us, you may be receiving more messages than usual from your customers. 📧 To help with this, we’re giving all our users completely free access to Social Inbox until 1 July 2020. After that date, you’ll be able to… Read More »
There’s no getting away from it –– Coronavirus is a very real, unignorable part of global society now. It’s serious, and it’s scary –– will life ever go back to normal? Will we ever shake strangers’ hands again? Are we all going to become obsessed with hand sanitiser? Thankfully, the internet is here to take our… Read More »
Amid the never-ending coverage of coronavirus and the media sensationalism, it’s easy to slip into negative thought spirals. We’re still in the shock, denial, and frustration phases. But things will improve. We will reach a ‘new normal’. We think it’s important to focus on the positive stories during this time: the stories of communities coming… Read More »
Each company will have its own set of challenges, opportunities, and preferences when it comes to the unprecedented situation we face globally. During this uncertain time, we’d like to offer our best advice, resources, and practical tools and tips to help you navigate your way through this new digital-first world. As a fully remote company,… Read More »
Twitter has hopped aboard the Stories bandwagon, and begun testing a feature that they are calling ‘Fleets‘. The move isn’t surprising, given the increasing popularity of Stories formats. Starting life on Snapchat, the format is now prevalent on Facebook, Messenger, Instagram, Pinterest, and coming on LinkedIn. You might say it’s the natural evolution of social… Read More »
Social media monitoring. It’s a key puzzle piece in a solid social strategy. Not only does it allow you to check what’s being said about your brand, enabling you to proactively learn, improve your product and respond, it also lets you stay on top of relevant industry topics, and what your favourite influencers or thought… Read More »